The Insurance Market Explained
Many insurance purchasers have come to believe that their organization is in control of their insurance premium pricing because multiple carriers are bidding for their insurance. However, without fully understanding the dynamics or the terms associated with the insurance market, purchasers find themselves at the mercy of it. The terms “hard market” and “soft market”, for instance, are frequently tossed around the insurance industry but often without much accuracy or consistency. Few people fully understand what characterizes a soft or a hard market, let alone what creates these conditions. In this article, we’ll sort through the insurance industry jargon, explain the insurance market cycle, and examine some indicators of coming market changes.